Brief: Lidl is a supermarket challenger brand with a tough job: convince customers that they can go big on quality and little on price.

Every Christmas this job gets even tougher, as customers trade up to more premium competitors for their Christmas shopping.

To keep customers in store, we needed to add quality-value to the brand.

Insight: Christmas is a time for families to come together, but we are spending more time with our phones than with the people sitting next to us.

Idea: We broadened Lidl's promise of quality, from quality food to quality time. And turned the smartphone from Christmas party pooper into party piece: we created the first ever AR game on Facebook, made multiplayer so families could play it together, face to face.

Awards: People choice at the Webbies and Lovies 2018

Results: 13,110 hours of total dwell time, 50x the target, or as Campaign put it, nearly a year and a half of continuous interaction.

4.4 million engagements

442,000 shares

1M+ people used the turkey filter in a single day

17 million mince pies sold that Christmas.

Brief: Enterprise wanted to increase national rentals at summer, when they register a 7% dip in demand as customers switch to trains and coaches for their weekends away.

Insight: Interestingly enough, at summer we registered a spike of angry tweets around public transports. Passengers hate travelling on trains and coaches during the hot season.

Idea: We brought thousands of these angry tweets to life. Through contextual media targeting, we served our ads to passengers who were travelling on trains or coaches, providing them with a coping mechanism that reminded them about the benefits of a rental car against the nuisances of public transports.

Brief: 95% of Argentinians have only dreamed of travelling to Europe as it’s too expensive.

Norwegian, the first low-cost long haul airline carrier, wanted to launch their new routes from Buenos Aires to Europe to millennials in Argentina.

Insight: Argentina is in the top 10 countries using Tinder. Millennials in Argentina love to go on dates.

Idea: Partnering up with travel influencer (and handsome latino chap) Dustin Luke, we showed Argentinians that there’s plenty more fish overseas.

TPO is a low-cost mobile network provider operating in the US and UK.

Their business model is different from any other, as they donate 10% of their customers’ bill to their charity of choice.

We needed to build brand awareness by showing customers how one little SIM can have a big impact.

Brief: Christmas is a key trading period for supermarkets, but a challenging one for Lidl as customers don’t believe that Lidl has everything they need for Christmas.

We needed to keep customers in store by driving conversation around our Christmas range.

Insight: Customers are very vocal about Lidl’s value, but less so at Christmas when everyone wants to go big.

Idea: We offered them a Christmas deal that they could not not tweet about.

Awards: Silver and People’s Choice at the Lovies 2017;

Best Campaign in Retail and The Chairman's Award at the DADI Awards 2017.

Results:
Sold 40,000 lobsters in a single day through social media alone.

Hero Christmas products saw an average 800% YoY sales uplift across 670 stores during the campaign period.

Generated 10.5–25 million+ impressions and roughly 62.5K–1 million engagements across social (depending on source and how the full period is counted).

Drove huge uplifts for other festive lines, e.g. one premium Christmas pudding saw about +1580% YoY sales growth.

Became Lidl’s most successful social campaign and most successful Christmas trading period to date, with coverage in 30+ press pieces.

For challenger brand Lidl, we developed a new social media personality that steered away from the bland food porn coming from the competition, to give fans something a little different and a lot lighter.

Here is some of our work.