Wouldn’t It Be Nice x TikTok
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Brief: Using Sky Mobiles existing ‘Wouldn’t It Be Nice’ brand platform, create a TikTok campaign that shows life is better when you’re on the Sky Mobile network.
Context: On TikTok, real life is entertainment.
Idea: We turned everyday frustrations into TikTok’s favourite mechanic: the upgrade, creating Wouldn’t It Be Nice TikToks.
Working with TikTok, we handpicked five creators with different audiences to bring the format to life.