Magna. The Living Masterpiece
BRIEF: Reveal Magna, NEOM’s new ultra-luxury coastal region.
INSIGHT: Extraordinary lives are shaped by extraordinary minds.
IDEA: We introduced Magna as a living masterpiece, where visionary architects reshape sea, stone and skyline into an authored life.
When a previous direction collapsed in pre-production, we reconceived and delivered a new teaser campaign, written, approved, shot and edited in just over three weeks.
But that was only the beginning.
Meet the architects
In the summer of 2023 we were handed one of the greatest challenges of our career. Write and shoot twelve content films for NEOM in ten countries across five continents in just six months. We wrote on planes, presented in airports, shot on yachts, up mountains and in museums and art galleries in and around some of the greatest cities in the world. All while covering 70,000 miles from Berlin to Brisbane to unlock the architectural secrets of NEOM’s tourism hub on the Gulf of Aqaba in Saudi Arabia.
