#MikeyTheEgg

BRIEF: Campaign to announce free stopovers in Iceland between New York and London on Icelandair.

INSIGHT: When something is irresistible, being sensible suddenly feels optional.

IDEA: We created Mikey The Egg, a guy who should have flown home to be best man at his brother’s
wedding, but instead decides to stay in Iceland to bathe in hot pools dressed as an egg.

Directed by Tony Burke @ Cat and Weasel films.