Voice Of Trans

Brief: No brief was given. We identified a cultural gap and built the brief ourselves, partnering with Global Butterflies and Brand Advance to take a stand for trans rights.

Insight: Transgender people are talked about constantly, but rarely listened to. Without direct conversation, the stereotype becomes the only voice people hear.

Idea: On International Transgender Day of Visibility, Alexa transitioned into Alex. Known for her unmistakable female voice, the assistant people were used to commanding became a voice they finally listened to.

Film directed by A Common Future @ Unit9.