We don’t chicken out

For this idea there was no brief or insight. Just a FCKing opportunity.
And we didn’t chicken out.

Posted on twitter “We Don’t Chicken out” and offering a Chicken Royale for £1.99 and 9 nuggets for 99p, generating mass earned media.

The campaign was covered by The Standard, BBC, The Sun, Yahoo News and trade press globally.

A viral video of a KFC customer saying she "had to go to Burger King" led BK to offer her a year's free chicken, extending the story for a second wave of coverage.