Lidl VS #EltonJohnLewis

BRIEF: Adapt the Christmas ATL campaign “Lidl Christmas Updates” into social.

CONTEXT: At Christmas, the spotlight belongs to big-budget emotional blockbusters, especially from John Lewis. Meanwhile, Lidl customers are loud and loyal all year round, but at Christmas, they go quiet.

IDEA: We set out to upgrade Christmas for someone who deserved it, nominated by Lidl’s own customers on Twitter.

Then culture handed us something better.

Lidl sold a keyboard for £89.99. John Lewis sold the same one for three times the price during its Elton campaign.

We reacted. John Lewis lowered the price of the keyboard.

Then we followed through, upgrading Christmas for Susan, a midwife on duty, and putting the £89.99 keyboard exactly where it belonged: in her grandchildren’s hands 🌚