See the science
BRIEF: Use Aston Martin’s special livery to celebrate the Aramco partnership.
CONTEXT: The spectacle of Formula 1 happens on track. The science that makes it possible
happens out of sight.
IDEA: See the Science embedded real engineering formulas into the car’s design, making
the invisible science of Formula 1 visible.
But the livery was just the entry point.
With Fernando Alonso, we unveiled the science on the car.
With Professor Brian Cox, we showed how extraordinary it is.
Then we broke it down into downforce, engine stress and track physics.
The campaign culminated in the Aramco STEM Challenge, inviting students to solve the equations on the car.